As you might imagine, businesses live and die by sales. And if you really want to sell, it’s not about you. You have to think about the other person’s experience so you can teach them about what’s coming for them to earn their trust. Sales thrive on trust.
And how do you build trust?
Through mastery.
That’s where “Teach to Sell” comes in. Teaching someone shows them you know what you are talking about, which leads to sales.
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