Why Brokers Are Failing Their Clients When It Comes to Long-Term Real Estate Planning.
Episode Summary
Beyond Keys and Contracts: How Real Estate Agents Can Become Lifelong Guides
In the rush of real estate deals, getting caught up in the thrill of finding a dream home is easy. However, what happens next?
Jason Kogok is the Co-Owner of Luxury Movers. Jason also has his General Contractor's license, which is valuable when looking at the quality of a home. He teaches Real Estate Investing at Wake Tech & NC State University's Continuing Education program.
In this Interview with Jason, he will talk about why brokers are failing their clients regarding long-term real estate planning (i.e., understanding the market, finances, taxes, etc.) - not just selling the house.
And Jason has a secret to share, one that many agents tend to overlook: the power of long-term real estate planning.
Jason believes that as brokers, sometimes we miss the bigger picture. "We focus on finding them a house they love, and then we sort of wait for the call when they're ready for the next move." But, he wonders aloud, why aren't we guiding them through a more extensive strategy? Why not talk about future investments early on?
It's not just about selling a house; it's about creating a roadmap for the future. "We don't do anything during that process to say, hey, look, have you considered buying a second property? Have we laid out a strategy now?" Jason's questions challenge the status quo of real estate dealings.
He drops a gem that goes against the "get more clients" grain: "Want to boost your business by 15% to 20%? Just chat with your existing clients about their next investment plan." It's not a magic potion, but it's close.
Yet, it's not just about numbers. Jason stresses understanding clients' aspirations beyond the money talk. "What is it that you truly want to accomplish if we fast forward 20 years?" he encourages agents to ask. It's about going beyond assumptions and connecting on a personal level.
Real estate agents are no longer just tasked with finding houses for clients. They have evolved into becoming partners in their clients' aspirations. The relationship between an agent and a client is not purely transactional but goes beyond that to encompass tailored advice and even friendship. Jason's philosophy serves as a reminder that selling or buying a property is mainly about closing a deal; it's about fulfilling lifelong dreams and creating stories that will last a lifetime.
Jason's experience and knowledge serve as a valuable guide for real estate agents eager to make a difference. Rather than focusing on just selling houses, Jason highlights the importance of nurturing long-lasting relationships with clients and becoming their trusted partner in their real estate endeavors.
In an industry that prioritizes quick results, Jason's approach is a gentle reminder that sustainable success requires dedication and a desire to help clients achieve their goals.
So, let's not just hand over the keys and wave goodbye. Let's be the guides navigating the twists and turns of real estate dreams, showing clients not just houses but the path to their next significant chapter.
Do you doubt yourself?
If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!
You just need to find YOUR Way.
I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free.
The book is a step-by-step manual that will guide you to understand how I have had No Broke Months (with an average of 10 monthly sales) since 2008 - and it will show you how you can do the same moving forward.
You can Claim Your Copy HERE.
Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money.
Others will admire and value you.
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